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Official company materials highlight the allure of sugar dating, encouraging students to stop “wasting precious study hours at a minimum-wage job” and to instead connect with a “generous benefactor” who might provide valuable networks and introductions.

“Why hope for financial aid when you can guarantee it with a sugar daddy? “Student loans lead to endless debt, which amounts to more than a new graduate can handle.

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She says she uses the money on bills and modest indulgences, like organic food and an occasional plane ticket home. She says sometimes getting to the point of agreement on the money is often a little uncomfortable. Usually after a half an hour or an hour there might be like a silence in the conversation and then they’ll be like . That’s not something that a man is going to spend for a simple, one-night engagement.” Seeking Arrangement actively pursues college-age students and lures the financially vulnerable demographic with free premium memberships (which provide increased exposure and messaging capabilities) if they subscribe with a dot-edu e-mail address.

Since offering the upgraded memberships in 2011, the site has seen an increase of 58% in its college enrollees.

They now account for 44% of total memberships and are the site’s largest demographic.

The site claims 58,000 sugar babies in the New York City area, Bermudo says.

“A sugar baby is an empowered woman who is tired of dating losers that contribute nothing to her life. Registration for Seeking Arrangement is simple and mirrors most other dating sites, except that here you also choose from a drop-down menu with a desired level of monthly support — an allowance, the site calls it, to “help with bills or tuition, or any other form of pampering such as gifts, travel or meals.” The menu on the path to such goals uses adjectives like High, Moderate, or Practical and even Minimal (less than $1,000/month).

She has made a commitment to only date men who will help her to achieve her goals.” Young women often rationalize their participation as one of brass tacks. Why not add cash — or the rent — into the equation? .” Betraying her own rationalizations, though, she admits that she takes more security precautions when she’s out with a potential daddy than if it were a “regular” date. In the sign-up process, users check a box to signal compliance with the site’s disclaimer prohibiting “anyone from promoting illegal activities (such as prostitution) or commercial activities of any kind in their profile or in messages sent on the site.” Such conduct, it says, can lead to removal from the website or a permanent ban.That the money usually changes hands through Pay Pal, and not an envelope on the dresser, helps reinforce the illusion that this isn’t tit for tat. (There are other cautions about sending money by Western Union, receiving bad checks and “any messages involving Africa, Ghana, Nigeria, Russia and wiring money.”) I used a real photo of myself and real biographical details in my profile — omitting that I am a writer but including other real pursuits. After seeing official site figures that the average daddy spending per year is only ,200 (down from ,772 in 2007), I downgraded my income requirements to Moderate (,000 to ,000 monthly). The first message came from a graying theater artist who’d learned the ropes of financial investing after inheriting family money in the ’90s.When Megan, 23, was planning her move to NYU in August 2012 for a grad-school program, she knew it wasn’t going to be cheap. Megan put up a profile even before she’d touched down in the city and was invited out by a 47-year-old lawyer.She worried over the phone to a friend about the costs of living and joked that maybe she’d use a dating site to score a few free meals in her new, expensive city. She spent one of her first nights in the city enjoying fancy sushi and cocktails, and it pulled back the curtain on the privileged world of moneyed Manhattan. It felt just like a normal relationship.” Megan collected an estimated ,000 from her sugar daddy before they ended the relationship on amicable terms. Here’s what I’m offering if you’re interested.” On college campuses across New York, young women are being lured into a world where sex and money intermingle. “Prostitution is black and white; it’s just an exchange of sex for money,” says Angela Jacob Bermudo, public-relations manager for Seeking Arrangement, which encases its matchmaking service in a cloud of euphemisms. A quick Google search led her to Seeking Arrangement.com, an online site that connects well-heeled benefactors, otherwise known as sugar daddies, with lesser-off “sugar babies,” and specifically targets Megan’s demographic: college students over their heads in debt.“I was skeptical at first about it because I was like, this is like the kind of thing that could attract a lot of creeps, but [it was] actually really nice.” A few dates later — and only two weeks in — she found a 40-something finance professional offering to pay her ,000 every 10 days, in exchange for her company at dinner, over drinks and on occasional weekend trips. “I never felt pressured to do anything I didn’t want to do,” Megan says. Her goal is to graduate debt-free, though she concedes that’s unlikely to happen; yearly tuition for her program at NYU is ,000, and with cost of living, it’s nearly 0,000. I haven’t been really able to attack the principal amount on my loan.” Her current arrangement with another sugar daddy is for 0 each week. I’m glad that I’m not in the position to have to bring that up. it’s always the same, what brought you to this site? But instead of johns and tricks, here it’s “dates” and “arrangements.” If that sounds like prostitution, well . “On Seeking Arrangement, people are coming to find their ideal relationship. These men are shelling out ,000 a month for a sugar baby.

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