In this June 11, 2015 photo, an Indian girl checks her mobile phone at a party hosted by "Truly Madly," one of India's online dating apps in Gurgaon, India.
Hundreds of thousands of young Indians are nervously exploring online dating apps, breaking with India's centuries-old traditions governing marriage and social conduct.
The dating app market has exploded in recent years, with more than a dozen companies operating in the country and more than a million smartphone users who have downloaded at least one of them.
"In India, you need to have a reference to speak with anyone," Sagar Datta, a 24-year-old interior designer who has met at least 20 people, both men and women, he was introduced to through an app.
"I never imagined strangers would be open to meeting strangers, just by looking at pictures of each other." App developers are seizing on what they see as enormous potential in India, where half of the 1.2 billion population is younger than 25 and smartphone sales are projected to surge 67 percent this year alone.
Indian companies are coming up with home-grown dating apps to compete with imports like Los Angeles-based Tinder.
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Once you browse profiles and pictures start flirting, messaging and connecting with other members of the community.Search today and find other sexy, intelligent singles for casual dating or a serious relationship in your area."I'd probably be lectured a zillion times about how irresponsible I am." Mendiratta is one of hundreds of thousands of young Indians nervously exploring online dating apps—and breaking with India's centuries-old traditions governing marriage and social conduct.The dating app market has exploded in recent years, with more than a dozen companies operating in India and more than a million smartphone users who have downloaded at least one of them.The success of social dating apps may be somewhat surprising in India, a deeply conservative country where arranged marriage is still the norm and marrying outside of one's religious or ethnic community is often frowned upon.But youths raised during an era of economic growth and modernization are eagerly embracing Western ideas, and increasingly willing to risk scandal to do so.